Mission

To add value for our clients by providing information and insights that help reduce uncertainty in their decision-making processes, leveraging our expertise and training in market research, consultancy, and marketing.

Vision

We aim to establish ourselves as a national reference company in the market research sector in Portugal. We strive to achieve excellence in all the services we offer to our clients.

Values

The corporate culture of Equação Lógica® is based on a strong team spirit, good communication, and the motivation of its human resources. Equação Lógica® is guided by the following values:

  • Commitment: Our clients are our priority.
  • Market Orientation: Promoting customer satisfaction and loyalty.
  • Quality: Continuous pursuit of excellence.
  • Sincerity, Transparency, and Rigor.
  • Passion for what we do.
  • Valuing clients, employees, suppliers, and society.

Research is creating new knowledge.

Neil Armstrong